From Job Seeker to Applicant: The Quick Guide to Optimizing the Online Candidate Experience
The first meet-up equals to first impressions with a lasting impact that goes both ways. For the recruiter, it's the resume, but what about the candidate? What do they notice first?
Your company’s career site is often the first point of contact, and it goes without saying that an optimized, user-friendly site can make or break your recruitment strategy.
Why a Well-Designed Career Site Matters
It’s more than just a place for listing open positions. It's a dynamic environment where your future employees come to learn more about your company, and your culture. This means that your career site must serve as a compelling representation of your employer brand, a gateway to your organization and its values.
What Makes a Well-Designed Career Site
#1 Mobile-Friendly
Most digital activities are done via phone, so having a mobile-friendly career site design can give you an edge over others in the job market.
Ensure that your career site’s design is responsive and adapts to different screen sizes, allowing candidates to easily browse jobs, apply, and access information from their phones or tablets.
Tip: Test your career site on multiple devices and operating systems. You can also simulate possible scenarios, similar to a customer journey, and make adjustments to ensure a seamless experience across platforms.
#2 Company Culture Showcase
Today’s candidates want to know what it’s like to work at your company besides the paycheck range. Showcase your company culture through videos, employee testimonials, and a dedicated section about your mission and values. This allows candidates to envision themselves as part of your team and makes your company stand out as an employer of choice.
Tip: Incorporate “Day in the Life” videos or employee stories that reflect the work environment and growth opportunities within your organization.
#3 Simple Application Process
We know it's tempting, but fight the urge to add additional challenges like filling up too many fields and requiring more than the resume and portfolio. This discourages a lot of applicants from completing their applications.
Make sure your application process is quick, intuitive, and user-friendly. Include clear instructions, limit the number of required fields, and allow candidates to apply using their LinkedIn profile or a resume upload.
Tip: The option to save the application and return later can be desirable for busy professionals.
#4 Use Clear Job Descriptions
Your job descriptions should be concise and easy to understand. Focus on the key responsibilities, qualifications, and what candidates can expect from the role. Avoid jargon and make sure the language is inclusive.
Tip: Highlight your employee benefits, compensation package, and growth opportunities to attract candidates seeking long-term tenure or career progression.
The Job Candidate Experience with Elite Talent Recruit
At Elite Talent Recruit, we create job applicant experiences aligned with the company's values and personality. We meet your candidates on multiple platforms, highlight your company culture within our simple application process, and lead the way to a perfect employer-employee match!
Let's collaborate on a meaningful representation of your company from the first touchpoint up to the job offer and beyond. Contact us today!
